I started Studio Folklore to harmonise my passion for design with my experience as a business owner. After years of running a homewares shop and building my own brand, Nomad Design, I saw how essential it is to have a website that not only looks good but works seamlessly. I wanted to help other business owners create digital ecosystems that support growth and simplify their operations, rather than just building another website.

The ethos behind your business? Why is it important to you?

At Studio Folklore, we believe in creating websites that aren’t just visually appealing but are also highly functional and strategic. Our ethos revolves around empowering businesses with the tools they need to thrive in the digital world—whether it’s through a high-performance eCommerce store or a streamlined service site. It’s important to me because I know from personal experience how powerful a well-designed digital ecosystem can be in achieving business success. We focus on collaboration, transparency, and a custom approach to ensure each project is as unique as the businesses we serve.

What you get up to when you’re not working?

I love reading, riding, most sports, walking in the woods near my office. I love traveling, or working on new projects for my own brand, Nomad Design and on new ventures, WATCH this space. I also love spending time with family and friends, getting inspired by nature, and trying out new things in the world of home décor and lifestyle.

We’re all about living a life on your own terms – what does that look like for you?

Living life on my own terms means having the freedom to create a life that feels harmonious to me. It’s about harmonising hard work with self-care, prioritising creativity, and allowing myself the space to grow both personally and professionally. For me, this looks like running a business I’m passionate about, being deeply connected to the brands I work with, and having the flexibility to explore new opportunities without being tied down to a rigid routine. Plus and most importantly being connected to my wonderful fiancé, my brilliant friends and my gorge family.

Any additional things that you are passionate about (e.g. causes, charities?)?

I’m deeply passionate about sustainability, supply chains, astrology, systems, philosophy and supporting small businesses. In both my professional and personal life, I strive to make choices that contribute positively to the environment and support local artisans and creators. Additionally, I’m involved in mentoring and sharing insights with aspiring entrepreneurs, especially those looking to establish their own brands.