My journey into the WWW-dots (Weird World of Websites) started when coaching sports for 15 years. I loved the warm glowy feeling that comes from sharing the things I loved with others. But there was always someone struggling with a particular skill in the water.

⚡ I had to convince an 80 year old to step out of their comfort zone

⚡ I had to persuade a teenager to leave behind their self-conscious self and it was safe to make mistakes

⚡ I had to engage with hen dos, corporate groups, primary school kids.

⚡ To help them to be brave

⚡ Make them feel supported

⚡ To build excitement and determination.

You’ve been in exactly the same position as me — you’re faced with the challenge of communicating with your customers to show them a better version of themselves, address their hesitations, and quell their fears.

Without being able to achieve these things, you’re not going to struggle turning any warm leads into actual, paying customers.

You may be falling short of your potential. Especially if — in writing — you don’t match up to how epic they were in reality.

Yes, it does feel uncomfortable writing about ourselves. We don’t want to sound big-headed or salesy.

So, to the outside world, your brand may seem unsure of itself.

That lack of conviction about your own business may leave prospective customers unconvinced.

(And an unconvinced prospect is going elsewhere with their credit card.)

Then something clicks. It all finally falls into place.

A few strategic tweaks, just stepping back to see the bigger picture, and the transformation has space to materialise.

Strong writing is a vital part to establishing yourself as a stronger brand.

I want to help your business thrive without those roadblocks along the way. I want to be your guide to showing you how to write AND make it feel like you.